One Platform, Four Plans
Built for How You Coach
Assessment, programming, nutrition, client tracking, and AI — all in one coaching platform. Pick the plan that matches your practice size. Scale when you are ready.
Opinion is cheap.
Measured structure is what you are paying for.
Every plan runs the same objective protocol: the body is scored in degrees against norms before a single exercise is written. That is the line between coaching software and a glorified notebook — and the reason the program survives a second opinion.
You are not paying for templates. You are paying for a recommendation backed by measurement — the thing a client cannot get from a search bar.
Starter
LaunchUp to 20 clients
- Full assessment protocol
- Session builder
- Client portal
- Food database
- Progress photos
- Email support
- AI Command Bar
- Risk scoring
- Video AI assessment
Performance
LaunchUp to 50 clients
- Full assessment protocol
- Session builder
- Client portal
- Food database
- Progress photos
- Priority support
- AI Command Bar
- Risk scoring
- Video AI assessment
Elite
LaunchUp to 150 clients
- Full assessment protocol
- Session builder
- Client portal
- Food database
- Progress photos
- Dedicated onboarding
- AI Command Bar
- Risk scoring
- Video AI assessment
- API access
- Priority support
Enterprise
ContractOrganization contract · setup + volume pricing
- Everything in Elite
- Multi-coach administration
- Assessment volume pricing
- White-label options by contract
- SSO / custom domain available
- Paid onboarding required
- Support terms defined in contract
Launch pricing · First 100 coaches · Prices increase after
What you get regardless of plan tier
Invite-only early access
Every application is reviewed before access is granted.
Unlimited assessments
Run as many biomechanical assessments as your client count allows.
Security-first handling
Encrypted transport, access controls, and privacy-aware product design.
Automatic backups
Daily backups with 30-day retention. Your data is safe.
Mobile-ready client portal
Your clients access workouts, nutrition, and progress from any device.
Multilingual interface
Platform available in 8+ languages. EN, ES, PT, and growing.
Compare plans side by side
| Feature | Starter $99 | Performance $199 | Elite $499 | Enterprise Custom |
|---|---|---|---|---|
| Assessment | ||||
| 18-test biomechanical protocol | ||||
| 6 structural pattern classification | ||||
| ROM quantification vs. norms | ||||
| 482 decision routes | ||||
| Compression spectrum classification | ||||
| Strategic Brief auto-generation | ||||
| Programming | ||||
| Session builder (drag-drop) | ||||
| 1,899 prescribable exercises | ||||
| 40+ training methods | ||||
| Auto-periodization engine | ||||
| Exercise Mastery Reports | ||||
| Nutrition | ||||
| 150+ food database | ||||
| Macro-aware meal planning | ||||
| Metabolic adaptation tracking | ||||
| TDEE calculator | ||||
| Client Management | ||||
| Client portal (mobile-ready) | ||||
| Progress photo comparisons | ||||
| Workout reporting | ||||
| In-app messaging | ||||
| Wearable integrations | ||||
| AI & Intelligence | ||||
| AI Command Bar | ||||
| Risk scoring (churn + injury) | ||||
| Video AI assessment | ||||
| Protocol auto-generation | ||||
| Business Tools | ||||
| Analytics dashboard | ||||
| Revenue & cost tracking | ||||
| Dunning & payment recovery | ||||
| Referral system | ||||
| Client gamification | ||||
| Enterprise | ||||
| White-label branding | ||||
| Custom domain | ||||
| SSO integration by contract | ||||
| Multi-seat administration | ||||
| API access | ||||
| Contracted support terms | ||||
| Paid implementation support | ||||
| Support | ||||
| Email support | ||||
| Priority support | ||||
| Dedicated onboarding | ||||
| Quarterly business reviews | ||||
Need more? Custom plans for organizations
Multi-location clinics, university athletic programs, franchise coaching operations. We build custom configurations with volume pricing, dedicated infrastructure, and white-label deployment.
Base platform fee + coach seats + assessment volume
Your brand, your domain, your client experience
Scoped after security, onboarding, and data requirements are clear
Paid setup, role configuration, training, and operating cadence
Pricing questions, answered
What happens after I apply for early access?
We review every application. If it is a fit, you get an invite to activate the plan you selected and set up billing. If it is not the right time, we tell you — no charges, no auto-enrollment.
Can I switch plans after signing up?
Yes. Upgrade or downgrade at any time from your coach dashboard. Upgrades take effect immediately with prorated billing. Downgrades take effect at the next billing cycle.
What counts as a 'client'?
Any individual with an active profile in your account. Archived clients do not count toward your limit. You can archive and reactivate clients freely.
Is there a contract or commitment?
No. Monthly plans are month-to-month. Annual plans are paid upfront for the year at a 20% discount. You can cancel monthly plans at any time — no penalties, no exit fees.
Do you offer discounts for annual billing?
Yes. Annual billing saves 20% compared to monthly. During launch, annual plans also lock in the current launch pricing permanently — even after prices increase for new subscribers.
What is the AI Command Bar?
A natural-language search and action tool built into the coach dashboard. Ask questions like 'Show clients with hip ROM below 90 degrees' or 'Generate a 4-week hypertrophy block for Client X.' Available on Performance plans and above.
How does Video AI assessment work?
Upload a video of your client performing key movements. The AI uses pose estimation to quantify joint angles, detect asymmetries, and flag compensation patterns — giving you objective data alongside your clinical eye. Available on Elite and Enterprise plans.
Can I import existing client data?
Yes. CSV import is available for client profiles, exercise history, and basic metrics. Our onboarding team helps Elite and Enterprise customers with data migration.
What payment methods do you accept?
Credit card (Visa, Mastercard, Amex) and wire transfer for Enterprise annual plans. All payments processed securely through Stripe.
Is my client data secure?
Client data is handled with encrypted transport, access controls, backup discipline, and export ownership. Enterprise security terms are scoped in the organization contract.
Apply for Early Access Today
Full access on approval. See why coaches are switching to assessment-first coaching.